{"id":9617,"date":"2014-11-25T10:34:19","date_gmt":"2014-11-25T18:34:19","guid":{"rendered":"http:\/\/www.perivision.net\/wordpress\/?p=9617"},"modified":"2014-11-25T10:34:19","modified_gmt":"2014-11-25T18:34:19","slug":"whats-up-down-under","status":"publish","type":"post","link":"https:\/\/www.perivision.net\/wordpress\/2014\/11\/whats-up-down-under\/","title":{"rendered":"What’s Up Down Under?"},"content":{"rendered":"

Just what IS<\/em> up with Down Under? I heard a bit of buzz coming out of Australia regarding their Tech scene.<\/p>\n

On November 19th, 2014, Australian\/ U.S. based xTV (backed by Australian based Applabs<\/a>, UST Global and Archimedes Labs) announced the commencement of a new Go To Market campaign to help accelerate the adoption of cloud based TV for the enterprise with UST Global<\/a> and Microsoft<\/a>.<\/p>\n

Cloud has been the direction web has been going for a while now, but who’s ever heard of cloud based TV?<\/p>\n

xTV<\/a> offers a real-time platform that organizes an individual’s or company’s video content and \u00a0integrates their social media needs. All in one place, a personal or company wide .TV network, powered by Microsoft Azure, will update tailored selections from Youtube, Twitter, news services (RSS Feeds),\u00a0stocks,\u00a0and more.<\/p>\n

Will the .tv domain replace the .com? xTV seems to think so.<\/p>\n

Aussie Joe Ward, CEO of xTV, states \u201cThe combination of xTV, UST-Global and Microsoft is the perfect combination of complimentary offerings\u201d.<\/p>\n

\u201cEnterprise Media is a tidal wave of new opportunity, evidenced by xTV\u2019s strong customers and partners such as Microsoft, Intel & AOL\u201d said Tony Velleca CIO of UST. He also states: \u201cWe\u2019re looking forward to deploying xTV into many of our significant verticals and allowing xTV customers to tap into our 14,000 strong organizations to deploy any size online TV network.\u201d<\/p>\n

And what does Microsoft think?<\/p>\n

Dianne O\u2019Brien, senior\u00a0director of business development for Cloud & Enterprise at Microsoft feels\u00a0\u201cThe simplicity and speed of the xTV platform are key assets for our users,\u201d and<\/p>\n

\u201cIn a matter of minutes, Microsoft\u00a0Azure customers can now build online TV networks that offer real-time TV experiences, helping maximize\u00a0efficiency without impacting the quality or collaborative flexibility of the user experience. The result is\u00a0rapid deployment of streaming media assets in one place for their employees, customers, partners and\u00a0investors.\u201d.<\/p>\n

I am by no means and “enterprise” class business but would love to have my own cloud based .TV network. It seems to have a more “social” feel than a .com and would keep viewers engaged with my video content instead of them being steered away by YouTube suggestions.<\/p>\n

For more info on xTV, check out Christopher Peri’s post titled “I Want My xTV”<\/a>.<\/p>\n

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