{"id":7064,"date":"2012-04-25T19:59:54","date_gmt":"2012-04-26T03:59:54","guid":{"rendered":"http:\/\/www.perivision.net\/wordpress\/?p=7064"},"modified":"2012-06-03T11:23:25","modified_gmt":"2012-06-03T19:23:25","slug":"t-mobile-girl-dons-black-leather-and-t-mobile-gets-to-work","status":"publish","type":"post","link":"https:\/\/www.perivision.net\/wordpress\/2012\/04\/t-mobile-girl-dons-black-leather-and-t-mobile-gets-to-work\/","title":{"rendered":"T Mobile girl dons black leather; and T-Mobile gets to work"},"content":{"rendered":"

\"\"<\/a>Its been a while since the T Mobile Girl, Carley if you will, changed from her girly pink to a bit more edgy black leather, but still with pink accents mind you.\u00a0 So what does it mean?\u00a0 Is suppose to indicate an more aggressive T-Mobile that is going to try get back the customers it has been losing in droves because of the continued lack of the iPhone. Video of the new advert at the bottom of the post. In T-Mobiles words..<\/p>\n

With this new ad, there is a distinctive departure from our existing campaign as Carly\u2019s magenta summer dresses are replaced by motorcycle leathers and a 1000 cc Ducati superbike, which symbolizes the speed and capabilities of our 4G network. Entitled \u201cAlter Ego,\u201d the ad is a metaphor for what T-Mobile is all about \u2013 challenging the status quo and taking bold steps in the marketplace as a challenger brand.<\/p><\/blockquote>\n

Whatever.\u00a0 What I care about is how are you going to deal with the bleeding of customers, money and recently employees? Well in the past week they have done a few things.\u00a0 The Federal Communications Commission cleared the way for T-Mobile USA to receive about $1 billion of 3 Billion in cash\u00a0 it is owed as part of the breakup fee for AT&T<\/a> Inc.’s\u00a0 failed $39 billion takeover bid. They also approved the transfer of AWS spectrum licenses from AT&T to T-Mobile USA, agreed to as part of the breakup of the proposed merger.\u00a0\u00a0 Also a few days back T-Mobile will give you $100 if you trade in your old smart phone when starting a T-Mobile account.\u00a0 And finally, they are being more aggressive in trying to get every hot device on their service including the Samsung\u2019s Galaxy Note although this is still under rumor control.\u00a0 Finally they are starting a new advert campaign asking your to compare the other 4G services to the speed of the T-Mobile service.<\/p>\n

So lets see, bandwidth, 3 billion in the bank and knowledge that its now or never to service as a company till they can get the iPhone.\u00a0 They have to pull out all the stops to try to stop the bleeding and get people excited about T-Mobile as a major player in the cell carrier war.\u00a0 Yes, I would be hell bent for leather too.\u00a0 Should be interesting to watch.\u00a0\u00a0 Course, they could always just get the iPhone.
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