{"id":5460,"date":"2011-06-15T10:56:22","date_gmt":"2011-06-15T18:56:22","guid":{"rendered":"http:\/\/www.perivision.net\/wordpress\/?p=5460"},"modified":"2011-06-15T10:56:22","modified_gmt":"2011-06-15T18:56:22","slug":"never-tweet-in-anger-or-you-may-just-nuke-your-campaign-and-career","status":"publish","type":"post","link":"https:\/\/www.perivision.net\/wordpress\/2011\/06\/never-tweet-in-anger-or-you-may-just-nuke-your-campaign-and-career\/","title":{"rendered":"Never Tweet in anger, or you may just Nuke your campaign and career"},"content":{"rendered":"

\"\"<\/a>Love this.\u00a0 The new Duke Nukem FPS game came out a while back and the reviews are now coming in.\u00a0 And they are not good.\u00a0 In fact, most people who reviews the game have basically trashed it.\u00a0 Fair enough.. That happens, especially with a title that has so much history.\u00a0 If you remember, 3D Realms has been working on this title for 10 years, pretty much a running joke in the industry.\u00a0 They finally gave up and closed their doors so Take-Two Interactive Software gave it a go.\u00a0 Basically take COF 3D tech and gaming arch and hoping to win just on the title.\u00a0 Bad idea.\u00a0 The reviews were pretty harsh as you can see from metacritic<\/a>.\u00a0 However the story gets interesting when @TheRednerGroup, who was the PR company for this release sent out the following tweet.<\/p>\n

\"\"<\/a><\/p>\n

Nice eh?\u00a0 Course, the twitterverse had a field day on this one.\u00a0 The guy from the redner group apolgied, but too late.\u00a0 I have a feeling Take-Two Interactive will not be working with these guys again..\u00a0 So now what?\u00a0 You just tweet that which must not be tweeted.. Well first you man up and apologize..<\/p>\n

\"\"<\/a><\/p>\n

So what can they now?\u00a0 I heard they have been calling \/ emailing major reviewers saying sorry, and this may blow over in time, and there are plenty of clients NOT in the gaming industry they can still chase, but for awhile, life is going to be a bit tough at Redner.\u00a0\u00a0 So TIL NEVER tweet in anger…. never.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Love this.\u00a0 The new Duke Nukem FPS game came out a while back and the reviews are now coming in.\u00a0 And they are not good.\u00a0 In fact, most people who reviews the game have basically trashed it.\u00a0 Fair enough.. That happens, especially with a title that has so much history.\u00a0 If you remember, 3D Realms… Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":5465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,134,6],"tags":[1304,1305,1303],"class_list":["post-5460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fail","category-social-media","category-twitter","tag-duke-nukem","tag-redner-group","tag-twitterfail"],"jetpack_featured_media_url":"https:\/\/www.perivision.net\/wordpress\/wp-content\/uploads\/2011\/06\/twittFilter.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pjzQD-1q4","_links":{"self":[{"href":"https:\/\/www.perivision.net\/wordpress\/wp-json\/wp\/v2\/posts\/5460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.perivision.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.perivision.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.perivision.net\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.perivision.net\/wordpress\/wp-json\/wp\/v2\/comments?post=5460"}],"version-history":[{"count":4,"href":"https:\/\/www.perivision.net\/wordpress\/wp-json\/wp\/v2\/posts\/5460\/revisions"}],"predecessor-version":[{"id":5467,"href":"https:\/\/www.perivision.net\/wordpress\/wp-json\/wp\/v2\/posts\/5460\/revisions\/5467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.perivision.net\/wordpress\/wp-json\/wp\/v2\/media\/5465"}],"wp:attachment":[{"href":"https:\/\/www.perivision.net\/wordpress\/wp-json\/wp\/v2\/media?parent=5460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.perivision.net\/wordpress\/wp-json\/wp\/v2\/categories?post=5460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.perivision.net\/wordpress\/wp-json\/wp\/v2\/tags?post=5460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}