{"id":5246,"date":"2011-05-26T21:23:26","date_gmt":"2011-05-27T05:23:26","guid":{"rendered":"http:\/\/www.perivision.net\/wordpress\/?p=5246"},"modified":"2011-05-26T21:23:57","modified_gmt":"2011-05-27T05:23:57","slug":"first-3d-advert-revealed-on-ipad","status":"publish","type":"post","link":"https:\/\/www.perivision.net\/wordpress\/2011\/05\/first-3d-advert-revealed-on-ipad\/","title":{"rendered":"First 3D advert revealed on iPad"},"content":{"rendered":"

I just saw this browsing the BBC site<\/a>. My coworker who broke both of his writs skiing, so I let him borrow my ipad. As soon as I get it back, I’ll give this a shot and report back.<\/p>\n

\"Grand<\/div>\n
The ad promotes ‘From the Edge’ a documentary for the Weather Channel<\/div>\n

The first ever 3D advert for the iPad has just launched.<\/p>\n

Creator Cooliris hopes it will kickstart innovation in the nascent mobile ad business.<\/p>\n

The ad promotes a new series for the US Weather Channel which follows the award winning photographer Peter Lik as he travels across the US to take the perfect photo.<\/p>\n

Experts say such ads will take a while to catch on.<\/p>\n

A lot of advertising in the mobile space is done using banner ads which include basic static display images at the top or bottom of a phone screen.<\/p>\n

They are a low cost way to advertise but not very effective because users find them annoying and rarely click on them.<\/p>\n

“Rather than being inspired by the bad advertising we have seen on the desktop and that has migrated to mobile devices, we went back to the drawing board to create a new advertising platform,” said Soujanya Bhumkar, chief executive officer of Cooliris<\/p>\n

The Interactive Advertising Bureau reported in April that banner ads accounted for nearly 24% of a record $26 bn spent on online advertising.<\/p>\n

There was no breakdown for mobile but the IAB estimated that total revenue for the year was between $550m and $650m in the US.<\/p>\n

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