McDonald's AR app

Here’s an interesting AR app that launched today in Australia. The TrackMyMacca’s app takes Australians ‘behind the scenes’ of their food, showing them where their food has come from. I find this to be a great concept in adding transparency to any supply chain, but feel that the information for US McDonald’s woud have an… Read More


I am not a fan of the Golden Arches, but I do have to give McDonald’s props for creating Pick ‘n Play. Pick ‘n Play is a Pong arcade game for the iPhone that allows visitors to Stockholm, Sweden to compete against a computer for coupons for McDonald’s menu items. Players connect to the billboard… Read More