Last year I got the opportunity to meet the team working on an online experience called theBlu. According to Wemo Media, the makers of theBlu, “Inspired by the Oceans, theBlu is a socially-connected, global interactive screensaver. Each time you participate, your interactions and connections impact the flow of life in theBlu and everyone’s experience of it.” It is now in public beta and ‘WOW’ what a cool experience.

The experience is fun to explore, educational (clicking on a fish pulls up information about the species), and the graphics are beautiful. More fish and scenes can be unlocked using credits that can be purchased like any other type of virtual good. Bonus that every time a user makes a purchase of an item, they support oceanic conservation.

TheBlu is Wemo Media’s first social media title published on their Maker Media Platform. The Maker Media Platform is an online creative collaboration platform enabling digital artists and developers around the world to peer-produce innovative digital media. If this is the type of content that their Maker Media Platform can create, I look forward to future titles from Wemo.

Check out the video.  Very nice although I thought I was watching a PBS infomercial… which it could be.

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