Interactive game from McDonald’s, I’m lovin’ it!

Pick n' Play

I am not a fan of the Golden Arches, but I do have to give McDonald’s props for creating Pick ‘n Play. Pick ‘n Play is a Pong arcade game for the iPhone that allows visitors to Stockholm, Sweden to compete against a computer for coupons for McDonald’s menu items. Players connect to the billboard wirelessly by going to a URL, they choose a menu item, and then play a game of Pong on the large screen. The player uses their phone’s touch screen to control the paddle and if the player lasts in the game for 30 seconds, a coupon is sent to their phone. Smart interactive marketing.


About Damon

Damon works in many areas of the Web3D Industry and has been active in virtual environments and the 3D web for almost ten years. Damon is actively involved with the 3D web’s convergence with other technologies including GIS, CAD/BIM/CAM, augmented reality, mobile, and advises a variety of entities that use these technologies. He has built numerous mixed reality applications and has lead dozens of research projects in multiple domains.